1. Privacy at a glance
General information
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to personally identify you. Detailed information on the subject of data protection can be found in our privacy policy listed below this text.
Data collection on this website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find the operator's contact details in the section “Information about the data controller” in this privacy policy.
How do we collect your data?
Your data is collected, on the one hand, when you provide it to us. This may include, for example, data that you enter into a contact form.
Other data is collected automatically or, after your consent, when you visit the website by our IT systems. This primarily includes technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter this website.
What do we use your data for?
Some data is collected to ensure that the website is provided without errors. Other data may be used to analyze your user behavior. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders, or other order inquiries.
What rights do you have regarding your data?
You have the right at any time to obtain, free of charge, information about the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you may revoke this consent at any time with effect for the future. You also have the right, under certain circumstances, to request the restriction of the processing of your personal data. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.
You can contact us at any time with regard to this and other questions about data protection.
Analytics tools and tools from third-party providers
When visiting this website, your browsing behavior may be statistically evaluated. This is done primarily using so-called analytics programs.
Detailed information about these analytics programs can be found in the following privacy policy.
2. Hosting
We host the content of our website with the following provider:
Shopify
The provider is Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter “Shopify”).
Shopify is a tool for creating and hosting websites. When you visit our website, Shopify collects your IP address as well as information about the device and browser you use. Shopify also analyzes visitor numbers, visitor sources and customer behavior, and creates user statistics. If you make a purchase on our website, Shopify also collects your name, email address, shipping and billing addresses, payment details, and other data related to the purchase (e.g. telephone number, transaction amounts, or similar). For the analyses, Shopify stores cookies in your browser.
For details, please refer to Shopify's privacy policy: https://www.shopify.de/legal/datenschutz.
Shopify is used on the basis of Article 6(1)(f) GDPR. We have a legitimate interest in ensuring that our website is presented as reliably as possible. If corresponding consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent covers the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent may be revoked at any time.
Data processing agreement
We have concluded a data processing agreement (DPA) for the use of the aforementioned service. This is a contract required by data protection law that ensures that it processes our website visitors' personal data only in accordance with our instructions and in compliance with the GDPR.
3. General information and mandatory information
Privacy Policy
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.
When you use this website, various personal data are collected. Personal data is information that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.
Please note that data transmission over the Internet (e.g. when communicating by email) may have security vulnerabilities. Complete protection of data against access by third parties is not possible.
Information about the controller
The controller responsible for data processing on this website is:
ART BRÜT Boutique GmbH
Graefestrasse 90
10967 Berlin
Email: kristin@artbruet.com
The controller is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, email addresses, or similar).
Storage period
Unless a more specific storage period has been stated in this privacy policy, your personal data will remain with us until the purpose of the data processing no longer applies. If you assert a legitimate request for erasure or withdraw your consent to data processing, your data will be erased unless we have other legally permissible grounds for storing your personal data (e.g. statutory retention periods under tax or commercial law); in the latter case, the data will be erased once those grounds no longer apply.
General information on the legal bases for data processing on this website
If you have consented to data processing, we process your personal data on the basis of Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR if special categories of personal data within the meaning of Art. 9 para. 1 GDPR are processed. If you have expressly consented to the transfer of personal data to third countries, the data processing is also based on Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or to access to information on your end device (e.g. via device fingerprinting), the data processing is additionally based on Section 25 para. 1 TDDDG. You may withdraw your consent at any time. If your data is required to fulfill a contract or to carry out pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b GDPR. We also process your data if this is necessary to fulfill a legal obligation, on the basis of Art. 6 para. 1 lit. c GDPR. Data processing may also be based on our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR. The legal bases applicable in each individual case are specified in the following sections of this privacy policy.
Information on the transfer of data to countries outside the EU that are not secure under data protection law and on transfers to US companies that are not DPF-certified
We use, among other things, tools from companies based in countries outside the EU that are not secure under data protection law, as well as US tools whose providers are not certified under the EU-US Data Privacy Framework (DPF). When these tools are active, your personal data may be transferred to and processed in these countries. We would like to point out that no level of data protection comparable to that in the EU can be guaranteed in countries outside the EU that are not secure under data protection law.
We would like to point out that, in principle, the USA, as a safe third country, provides a level of data protection comparable to that of the EU. Data transfer to the USA is therefore permissible if the recipient has certification under the “EU-US Data Privacy Framework” (DPF) or has suitable additional safeguards. Information on transfers to third countries, including the data recipients, can be found in this privacy policy.
Recipients of personal data
In the course of our business activities, we work with various external parties. In some cases, this also requires the transfer of personal data to these external parties. We only disclose personal data to external parties if this is necessary for the performance of a contract, if we are legally obliged to do so (e.g. disclosure of data to tax authorities), if we have a legitimate interest in disclosure pursuant to Art. 6 para. 1 lit. f GDPR, or if another legal basis permits the disclosure of data. When using processors, we disclose our customers' personal data only on the basis of a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.
Withdrawal of your consent to data processing
Many data processing operations are only possible with your explicit consent. You may withdraw consent that you have already given at any time. The lawfulness of data processing carried out before withdrawal remains unaffected by the withdrawal.
Right to object to data collection in specific cases and to direct marketing (Art. 21 GDPR)
IF DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 PARA. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS THE PERSONAL DATA CONCERNED UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 PARA. 1 GDPR).
IF YOUR PERSONAL DATA ARE PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION UNDER ART. 21(2) GDPR).
Right to lodge a complaint with the competent supervisory authority
In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or the place of the alleged infringement. The right to lodge a complaint is without prejudice to any other administrative or judicial remedies.
Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in performance of a contract handed over to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be carried out where technically feasible.
Information, rectification and erasure
Within the framework of applicable statutory provisions, you have the right at any time to obtain free information about your stored personal data, its origin and recipients, and the purpose of data processing, as well as, where applicable, the right to rectification or erasure of this data. You can contact us at any time regarding this and any other questions about personal data.
Right to restriction of processing
You have the right to request restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restriction of processing applies in the following cases:
- If you dispute the accuracy of your personal data stored by us, we generally need time to verify this. For the duration of the verification, you have the right to request restriction of the processing of your personal data.
- If the processing of your personal data was/is unlawful, you may request restriction of data processing instead of erasure.
- If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request restriction of the processing of your personal data instead of erasure.
- If you have objected under Art. 21(1) GDPR, a balancing of your interests against ours must be carried out. Until it has been established whose interests prevail, you have the right to request restriction of the processing of your personal data.
If you have restricted the processing of your personal data, these data may, apart from being stored, be processed only with your consent or for the establishment, exercise, or defense of legal claims, or to protect the rights of another natural or legal person, or for reasons of important public interest of the European Union or a Member State.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the website operator, this page uses SSL or TLS encryption. You can recognize an encrypted connection by the browser’s address bar changing from “http://” to “https://” and by the padlock symbol in your browser’s address bar.
When SSL or TLS encryption is activated, third parties cannot read the data you transmit to us.
Encrypted payment transactions on this website
If, after concluding a paid contract, you are required to provide us with your payment details (e.g. account number for direct debit authorization), these data are required to process the payment.
Payment transactions using standard payment methods (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the browser’s address bar changing from “http://” to “https://” and by the padlock symbol in your browser’s address bar.
With encrypted communication, third parties cannot read the payment data you transmit to us.
4. Data collection on this website
Cookies
Our websites use so-called “cookies.” Cookies are small data packages and do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (persistent cookies). Session cookies are automatically deleted at the end of your visit. Persistent cookies remain stored on your device until you delete them yourself or they are automatically deleted by your web browser.
Cookies may come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable certain services provided by third-party companies to be integrated into websites (e.g. cookies for processing payment services).
Cookies have various functions. Numerous cookies are technically necessary because certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies may be used to analyze user behavior or for advertising purposes.
Cookies that are required to carry out the electronic communication process, to provide certain functions you have requested (e.g. the shopping cart function), or to optimize the website (e.g. cookies for measuring the website audience) (necessary cookies) are stored on the basis of Art. 6 (1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies to provide its services in a technically error-free and optimized manner. If consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 (1)(a) GDPR and Section 25 (1) TDDDG); consent can be withdrawn at any time.
You can configure your browser to notify you when cookies are set and to allow cookies only on a case-by-case basis, refuse the acceptance of cookies in certain cases or generally, and activate the automatic deletion of cookies when you close the browser. If cookies are disabled, the functionality of this website may be limited.
You can find which cookies and services are used on this website in this privacy policy.
GDPR Legal Cookie by Shopify
Our website uses GDPR Legal Cookie by Shopify to obtain your consent to the storage of certain cookies on your device or the use of certain technologies and to document this in compliance with data protection regulations. The provider of this technology is beeclever GmbH, Friedrich-Mohr-Straße 1, 56070 Koblenz (hereinafter “beeclever”).
When you access our website, a connection is established with the servers of the provider beeclever. In this way, the provider beeclever receives personal data such as the browser used, the IP address, and a timestamp. A cookie is then stored in your browser so that the consents you have given, or their withdrawal, can be assigned to you. The data collected in this way is stored until you ask us to delete it, delete the cookie yourself, or the purpose for storing the data no longer applies. Mandatory statutory retention obligations remain unaffected. Details can be found at: https://apps.shopify.com/gdpr-legal-cookie.
GDPR Legal Cookie by Shopify is used to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.
Data processing agreement
We have concluded a data processing agreement (DPA) for the use of the aforementioned service. This is a contract required by data protection law that ensures that it processes our website visitors' personal data only in accordance with our instructions and in compliance with the GDPR.
Contact form
If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We will not share this data without your consent.
This data is processed on the basis of Art. 6 para. 1 lit. b GDPR insofar as your request is related to the performance of a contract or is necessary to carry out pre-contractual measures. In all other cases, processing is based on our legitimate interest in effectively processing the requests addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR), insofar as this was requested; consent may be revoked at any time.
The data you enter in the contact form will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory statutory provisions - in particular retention periods - remain unaffected.
Request by email, telephone, or fax
If you contact us by email, telephone, or fax, your request, including all personal data resulting from it (name, request), will be stored and processed by us for the purpose of handling your inquiry. We will not share this data without your consent.
This data is processed on the basis of Art. 6 para. 1 lit. b GDPR insofar as your request is related to the performance of a contract or is necessary to carry out pre-contractual measures. In all other cases, processing is based on our legitimate interest in effectively processing the requests addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR), insofar as this was requested; consent may be revoked at any time.
The data you send us via contact requests will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.
5. Social Media
Instagram
This website incorporates features of the Instagram service. These features are provided by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.
When the social media element is active, a direct connection is established between your device and the Instagram server. Instagram thereby receives information about your visit to this website.
If you are logged in to your Instagram account, you can link the content of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to this website with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the data transmitted or how Instagram uses it.
This service is used on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Consent may be withdrawn at any time.
If personal data is collected on our website with the help of the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Article 26 GDPR). This joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook or Instagram. The subsequent processing by Facebook or Instagram after the transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in an agreement on joint processing. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the privacy information when using the Facebook or Instagram tool and for implementing the tool on our website in compliance with data protection requirements. Facebook is responsible for the data security of Facebook and Instagram products. You can assert data subject rights (e.g., requests for information) regarding the data processed by Facebook or Instagram directly with Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook.
Data transfers to the USA are based on the European Commission’s Standard Contractual Clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://privacycenter.instagram.com/policy/ and https://de-de.facebook.com/help/566994660333381.
Further information on this can be found in Instagram's privacy policy: https://privacycenter.instagram.com/policy/.
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards when data is processed in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452.
6. Analytics Tools and Advertising
Google Tag Manager
We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Tag Manager is a tool that enables us to integrate tracking or statistical tools and other technologies into our website. Google Tag Manager itself does not create user profiles, store cookies, or conduct any independent analyses. It merely serves to manage and deploy the tools integrated through it. However, Google Tag Manager collects your IP address, which may also be transferred to Google's parent company in the United States.
Google Tag Manager is used on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the fast and uncomplicated integration and management of various tools on its website. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TDDDG, insofar as the consent covers the storage of cookies or access to information on the user's end device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent may be withdrawn at any time.
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards when data is processed in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.
Google Analytics
This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyze the behavior of website visitors. In this process, the website operator receives various usage data, such as page views, duration of visits, operating systems used, and the user's origin. This data is combined into a user ID and assigned to the respective device of the website visitor.
Furthermore, Google Analytics may record your mouse and scrolling movements and clicks, among other things. Google Analytics also uses various modeling approaches to supplement the datasets collected and employs machine learning technologies in data analysis.
Google Analytics uses technologies that enable users to be recognized for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information collected by Google about your use of this website is generally transmitted to a Google server in the USA and stored there.
This service is used on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Consent may be withdrawn at any time.
Data transfers to the USA are based on the European Commission’s Standard Contractual Clauses. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards when data is processed in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.
IP anonymization
Google Analytics IP anonymization is enabled. As a result, Google truncates your IP address within member states of the European Union or in other states that are party to the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide the website operator with other services related to website and internet use. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Browser Plugin
You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
More information about how Google Analytics handles user data can be found in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Google Signals
We use Google Signals. When you visit our website, Google Analytics collects, among other things, your location, search history, and YouTube history, as well as demographic data (visitor data). This data can be used for personalized advertising with the help of Google Signals. If you have a Google account, Google Signals links the visitor data to your Google account and uses it for personalized advertising messages. The data is also used to create anonymized statistics on our users’ behavior.
Google Analytics E-Commerce Measurement
This website uses the “E-Commerce Measurement” function of Google Analytics. With the help of e-commerce measurement, the website operator can analyze the purchasing behavior of website visitors to improve online marketing campaigns. This involves collecting information such as orders placed, average order values, shipping costs, and the time between viewing and purchasing a product. Google may combine this data under a transaction ID assigned to the respective user or their device.
Google Ads
The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads enables us to display advertisements in the Google search engine or on third-party websites when users enter certain search terms on Google (keyword targeting). In addition, targeted advertisements can be displayed based on user data available to Google (e.g. location data and interests) (audience targeting). As website operators, we can evaluate this data quantitatively by analyzing, for example, which search terms led to our advertisements being displayed and how many advertisements resulted in corresponding clicks.
This service is used on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Consent may be withdrawn at any time.
Data transfers to the USA are based on the European Commission’s Standard Contractual Clauses. Details can be found here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/.
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards when data is processed in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.
Google Ads Remarketing
This website uses the features of Google Ads remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With Google Ads remarketing, we can assign people who interact with our online services to specific target groups in order to subsequently display interest-based advertising to them across the Google advertising network (remarketing or retargeting).
In addition, the advertising audiences created with Google Ads Remarketing can be linked to Google's cross-device features. This allows interest-based, personalized advertising messages tailored to you based on your previous usage and browsing behavior on one device (e.g., mobile phone) to also be displayed on another of your devices (e.g., tablet or PC).
If you have a Google account, you can object to personalized advertising via the following link: https://adssettings.google.com/anonymous?hl=de.
This service is used on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Consent may be withdrawn at any time.
Further information and the privacy policy can be found in Google's privacy policy at: https://policies.google.com/technologies/ads?hl=de.
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards when data is processed in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.
Google Conversion Tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
With the help of Google conversion tracking, Google and we can determine whether the user has performed certain actions. For example, we can evaluate which buttons on our website are clicked and how often, and which products are viewed or purchased particularly frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and which actions they performed. We do not receive any information that can personally identify the user. Google itself uses cookies or similar recognition technologies for identification.
This service is used on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Consent may be withdrawn at any time.
More information about Google conversion tracking can be found in Google's privacy policy: https://policies.google.com/privacy?hl=de.
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards when data is processed in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.
Klaviyo
We have integrated Klaviyo into this website. The provider is Klaviyo Inc., 125 Summer Street, Floor 6, Boston, MA, 02110, USA (hereinafter Klaviyo).
Klaviyo is a marketing automation tool for sending emails, SMS messages and push notifications, and collecting customer reviews for e-commerce retailers.
For this purpose, Klaviyo stores consent to email marketing. In particular, the following data may be processed: name, telephone number, email address, address data, IP address, device identifiers, usage data (such as interactions between a user and Klaviyo's online system, website or email, the browser used, the operating system used, referrer URL).
Klaviyo is used on the basis of Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TDDDG. Consent may be withdrawn at any time.
Further details can be found in the provider's privacy policy at https://www.klaviyo.com/legal/privacy.
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards when data is processed in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/6149.
The provider applies standard contractual clauses for the transfer of personal data to third countries. Details can be found here: https://www.klaviyo.com/legal/data-processing-agreement.
Meta Pixel (formerly Facebook Pixel)
This website uses Meta's visitor action pixel to measure conversions. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Meta, however, the collected data is also transferred to the USA and other third countries.
This allows visitors' behavior to be tracked after they have been redirected to the provider's website by clicking on a Meta advertisement. This enables the effectiveness of Meta advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimized.
The data collected is anonymous to us as the operator of this website, and we cannot draw any conclusions about the identity of users. However, the data is stored and processed by Meta, meaning that it may be linked to the respective user profile on Facebook or Instagram, and Meta may use the data for its own advertising purposes in accordance with Meta's Data Policy (https://de-de.facebook.com/about/privacy/) can use. This enables Meta to serve advertisements on Facebook or Instagram pages and other advertising channels. As the website operator, we cannot influence this use of the data.
This service is used on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Consent may be withdrawn at any time.
We use the advanced matching feature within the Meta Pixel.
Advanced matching enables us to transmit various types of data (e.g. place of residence, state, postal code, hashed email addresses, names, gender, date of birth, or telephone number) of our customers and prospects that we collect via our website to Meta. This allows us to target our advertising campaigns on Facebook and Instagram even more precisely at people who are interested in our offers. Advanced matching also improves the attribution of website conversions and expands Custom Audiences.
To the extent that personal data is collected on our website with the help of the tool described here and forwarded to Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, are jointly responsible for this data processing (Article 26 GDPR). This joint responsibility is limited exclusively to the collection of the data and its transfer to Meta. The processing carried out by Meta after the transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in an agreement on joint processing. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Meta tool and for implementing the tool securely under data protection law on our website. Meta is responsible for the data security of Meta products. You can assert data subject rights (e.g., requests for information) regarding data processed by Facebook or Instagram directly with Meta. If you assert your data subject rights with us, we are obliged to forward them to Meta.
Data transfers to the USA are based on the European Commission’s Standard Contractual Clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
Further information on protecting your privacy can be found in Meta’s privacy notices: https://de-de.facebook.com/about/privacy/.
You can also deactivate the remarketing function “Custom Audiences” in the Ad Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen deactivate. To do so, you must be logged in to Facebook.
If you do not have a Facebook or Instagram account, you can deactivate interest-based advertising from Meta on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards when data is processed in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452.
Meta Conversion API
We have integrated the Meta Conversion API into this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Meta, however, the collected data is also transferred to the USA and other third countries.
The Meta Conversion API enables us to record website visitors' interactions with our website and transmit them to Meta in order to improve advertising performance on Facebook and Instagram.
In particular, the time of the request, the website accessed, your IP address and user agent, and, where applicable, other specific data (e.g. purchased products, shopping cart value, and currency) are collected for this purpose. You can find a complete overview of the data that may be collected here: https://developers.facebook.com/docs/marketing-api/conversions-api/parameters.
This service is used on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Consent may be withdrawn at any time.
To the extent that personal data is collected on our website with the help of the tool described here and forwarded to Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, are jointly responsible for this data processing (Article 26 GDPR). This joint responsibility is limited exclusively to the collection of the data and its transfer to Meta. The processing carried out by Meta after the transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in an agreement on joint processing. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Meta tool and for implementing the tool securely under data protection law on our website. Meta is responsible for the data security of Meta products. You can assert data subject rights (e.g., requests for information) regarding data processed by Facebook or Instagram directly with Meta. If you assert your data subject rights with us, we are obliged to forward them to Meta.
Data transfers to the USA are based on the European Commission’s Standard Contractual Clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
Further information on protecting your privacy can be found in Meta’s privacy notices: https://de-de.facebook.com/about/privacy/.
You can also deactivate the remarketing function “Custom Audiences” in the Ad Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen deactivate. To do so, you must be logged in to Facebook.
If you do not have a Facebook or Instagram account, you can deactivate interest-based advertising from Meta on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards when data is processed in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452.
Meta Custom Audiences
We use Meta Custom Audiences. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.
When you visit or use our websites and apps, use our free or paid services, transmit data to us, or interact with our company’s Facebook or Instagram content, we collect your personal data. If you consent to our use of Meta Custom Audiences, we will transmit this data to Meta, which can use it to show you relevant advertising. In addition, your data may be used to define target groups (Lookalike Audiences).
Meta processes this data as our data processor. Details can be found in Meta’s User Agreement: https://www.facebook.com/legal/terms/customaudience.
This service is used on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Consent may be withdrawn at any time.
Data transfers to the USA are based on the European Commission’s Standard Contractual Clauses. Details can be found here: https://www.facebook.com/legal/terms/customaudience and https://www.facebook.com/legal/terms/dataprocessing.
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards when data is processed in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452.
TikTok Pixel
We have integrated TikTok Pixel on this website. The provider is TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland (hereinafter TikTok).
With the help of TikTok Pixel, we can display interest-based advertising on TikTok (TikTok Ads) to website visitors who have viewed our offers. At the same time, TikTok Pixel enables us to determine how effective our advertising on TikTok is. This allows the effectiveness of TikTok advertisements to be evaluated for statistical and market research purposes and optimized for future advertising measures. Various usage data is processed, such as IP address, page views, time spent on the website, operating systems used, and the user's origin, as well as information about the ad that a person clicked on TikTok or an event that was triggered (timestamp). This data is combined into a user ID and assigned to the respective device of the website visitor.
This service is used on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Consent may be withdrawn at any time.
Data transfers to third countries are based on the European Commission's standard contractual clauses. Details can be found here: https://www.tiktok.com/legal/page/eea/privacy-policy/de-DE and https://ads.tiktok.com/i18n/official/policy/controller-to-controller.
Pinterest Tag
We have integrated Pinterest Tag on this website. The provider is Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.
Pinterest Tag is used to record certain actions that you perform on our website. The data can then be used to show you interest-based advertising on our website or on another site within the Pinterest Tag advertising network.
For this purpose, the Pinterest Tag collects, among other things, a Tag ID, your location, and the referrer URL. It may also collect action-specific data, such as order value, order quantity, order number, category of purchased items, and video views.
Pinterest Tag uses technologies that enable cross-site recognition of users for the analysis of user behavior (e.g., cookies or device fingerprinting).
Where consent has been obtained, the aforementioned service is used exclusively on the basis of Art. 6(1)(a) GDPR and Section 25 TDDDG. Consent may be withdrawn at any time. Where no consent has been obtained, this service is used on the basis of Art. 6(1)(f) GDPR; the website operator has a legitimate interest in the most effective marketing measures possible.
Pinterest is a company operating worldwide, so data may also be transferred to the USA. According to Pinterest, this data transfer is based on the European Commission’s standard contractual clauses. You can find details here: https://policy.pinterest.com/de/privacy-policy.
You can find more information about the Pinterest Tag here: https://help.pinterest.com/de/business/article/track-conversions-with-pinterest-tag.
7. Newsletter
Newsletter data
If you would like to receive the newsletter offered on the website, we need your email address and information that allows us to verify that you are the owner of the email address provided and agree to receive the newsletter. No additional data is collected, or it is collected only on a voluntary basis. We use this data exclusively to send the requested information and do not disclose it to third parties.
The processing of the data entered in the newsletter registration form is carried out exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You may revoke your consent to the storage of the data and email address and their use to send the newsletter at any time, for example via the “Unsubscribe” link in the newsletter. The lawfulness of the data processing operations already carried out remains unaffected by the revocation.
The data you provide for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter, and will be deleted from the newsletter mailing list after you unsubscribe from the newsletter or the purpose no longer applies. We reserve the right to delete or block email addresses from our newsletter mailing list at our own discretion as part of our legitimate interest under Art. 6 para. 1 lit. f GDPR.
Data that has been stored by us for other purposes remains unaffected by this.
After you unsubscribe from the newsletter mailing list, your email address may be stored by us or the newsletter service provider on a blacklist if this is necessary to prevent future mailings. The data from the blacklist is used only for this purpose and is not merged with other data. This serves both your interests and our interests in complying with the legal requirements for sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). Storage on the blacklist is not limited in time. You may object to this storage if your interests outweigh our legitimate interest.
8. Plugins and Tools
YouTube
This website embeds videos from the YouTube website. The website operator is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
When you visit one of our websites on which YouTube is embedded, a connection is established to YouTube's servers. The YouTube server is informed which of our pages you have visited.
Furthermore, YouTube may store various cookies on your terminal device or use comparable technologies for recognition (e.g. device fingerprinting). In this way, YouTube can obtain information about visitors to this website. This information is used, among other things, to compile video statistics, improve user-friendliness, and prevent fraud attempts. Furthermore, the data collected is processed in the Google advertising network.
If you are logged in to your YouTube account, you enable YouTube to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.
YouTube is used in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6 (1) (f) GDPR. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent may be revoked at any time.
For more information on how user data is handled, please refer to YouTube's privacy policy at: https://policies.google.com/privacy?hl=de.
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards when data is processed in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.
Google Fonts
This website uses so-called Google Fonts, provided by Google, to ensure a consistent presentation of fonts. When you access a page, your browser loads the required fonts into its browser cache so that texts and fonts are displayed correctly.
For this purpose, the browser you use must connect to Google's servers. As a result, Google learns that this website was accessed via your IP address. Google Fonts is used on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the consistent presentation of the typeface on its website. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent may be revoked at any time.
If your browser does not support Google Fonts, a standard font from your computer will be used.
Further information about Google Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de.
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards when data is processed in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.
Spotify
This website incorporates functions of the Spotify music service. The provider is Spotify AB, Birger Jarlsgatan 61, 113 56 Stockholm, Sweden. You can recognize the Spotify plugins by the green logo on this website. An overview of the Spotify plugins can be found at: https://developer.spotify.com.
As a result, a direct connection may be established between your browser and the Spotify server when you visit this website via the plugin. Spotify thereby receives the information that you have visited this website with your IP address. If you click the Spotify button while logged into your Spotify account, you can link the content of this website to your Spotify profile. This enables Spotify to associate your visit to this website with your user account.
We would like to point out that when using Spotify, cookies from Google Analytics are used, meaning that your usage data may also be transmitted to Google when using Spotify. Google Analytics is a tool operated by the Google group for analyzing user behavior, based in the USA. Spotify alone is responsible for this integration. As the website operator, we have no influence over this processing.
The storage and analysis of the data are carried out on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the appealing acoustic design of its website. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent covers the storage of cookies or access to information on the user's terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent may be withdrawn at any time.
Further information on this can be found in Spotify's privacy policy: https://www.spotify.com/de/legal/privacy-policy/.
If you do not want Spotify to be able to associate your visit to this website with your Spotify user account, please log out of your Spotify user account.
9. eCommerce and payment providers
Processing of customer and contractual data
We collect, process, and use personal and contractual customer data for establishing, structuring, and modifying our contractual relationships. We collect, process, and use personal data concerning use of this website (usage data) only insofar as this is necessary to enable the user to use or be billed for the service. The legal basis for this is Article 6(1)(b) GDPR.
The customer data collected will be deleted after completion of the order or termination of the business relationship and expiration of any applicable statutory retention periods. Statutory retention periods remain unaffected.
Data transfer upon conclusion of a contract for online shops, retailers, and shipment of goods
When you order goods from us, we pass your personal data on to the transport company commissioned with delivery and to the payment service provider commissioned to process the payment. Only the data that the respective service provider requires to perform its task will be disclosed. The legal basis for this is Article 6(1)(b) GDPR, which permits the processing of data for the performance of a contract or for pre-contractual measures. If you have given the corresponding consent pursuant to Article 6(1)(a) GDPR, we will provide your email address to the transport company commissioned with delivery so that it can inform you by email about the shipping status of your order; you may withdraw your consent at any time.
Data transfer upon conclusion of a contract for services and digital content
We transfer personal data to third parties only when this is necessary for contract processing, for example to the credit institution commissioned to process payments.
No further transfer of data will take place, or only if you have expressly consented to the transfer. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.
The basis for data processing is Article 6(1)(b) GDPR, which permits the processing of data for the performance of a contract or for pre-contractual measures.